Marie Claire India is seeking an editorially strong and digitally savvy Digital Content Editor to manage and grow the brand’s digital content across its website and social platforms. The role will be responsible for creating, commissioning, editing, publishing and optimising digital-first content across fashion, beauty, celebrity, culture, lifestyle, relationships, wellness and women’s issues while maintaining Marie Claire’s distinctive editorial voice.
Key responsibilities include managing the digital editorial calendar, identifying trending and evergreen story opportunities, commissioning writers and contributors, adapting print features for digital audiences, and developing original interviews, explainers, digital franchises and special packages. The candidate will manage CMS publishing, headlines, imagery, captions, metadata, tagging and links while implementing SEO best practices to improve search visibility and organic traffic.
The role will collaborate with editorial, social media, fashion, beauty and creative teams to amplify content across platforms, support shoots and digital campaigns, and develop video, reels and other platform-native formats. The Digital Content Editor will analyse website performance, audience insights and search and social trends to optimise content strategy, maintain publishing schedules and update evergreen stories.
The ideal candidate will have strong editorial judgement, excellent writing skills and hands-on experience in digital publishing, CMS platforms, SEO, social media and audience analytics, along with a strong understanding of fashion, beauty, celebrity and lifestyle trends.
Profile Description
Proven experience in digital content editing, online journalism or digital publishing.
Strong expertise in editorial planning, content commissioning, writing, editing and proofreading.
Experience managing website content through CMS platforms.
Knowledge of SEO, keyword research, metadata, headline optimisation and organic traffic growth.
Ability to create and manage breaking news, trending stories, evergreen content and digital franchises.
Experience adapting print content for digital audiences and developing digital-first stories.
Understanding of social media content distribution, video, reels and platform-native formats.
Proficiency in website analytics, audience insights, search trends and content performance tracking.
Strong knowledge of fashion, beauty, celebrity, culture, lifestyle and women’s-interest topics.
Excellent command of English, editorial judgement, attention to detail and deadline management.
Digital editing and writing; CMS publishing; SEO and content optimisation; Digital content planning; Editorial judgement; Website and social content; Headline writing; Content analytics; Audience development; Commissioning; Copy editing and proofreading; Fashion, beauty, celebrity and lifestyle knowledge
