Marie Claire India is seeking a strategic, creative and commercially driven Head of Marketing to lead brand strategy, audience development, consumer engagement and integrated marketing initiatives across print, digital, social media, video, events, partnerships and subscriptions.
The role will be responsible for developing and executing annual marketing strategies, strengthening brand awareness and positioning, driving audience growth, and delivering integrated 360-degree campaigns for magazine launches, covers, special issues, events, awards and brand IPs. The candidate will collaborate with editorial, digital, social, circulation, subscriptions and ad sales teams to drive readership, consumer acquisition, engagement, retention and commercial growth.
Key responsibilities include managing brand partnerships, PR, influencer marketing, experiential campaigns, media planning, marketing budgets, agencies and vendors. The role will track campaign performance through KPIs, analyse audience insights and competitor activity, and identify innovative opportunities to strengthen Marie Claire India's visibility, cultural relevance and premium brand positioning.
The ideal candidate will have a strong background in brand and consumer marketing, preferably within premium media, luxury, fashion, beauty, lifestyle, entertainment or related consumer-facing industries, with experience leading integrated campaigns across multiple platforms.
Profile Description
Proven experience in brand marketing, consumer marketing, integrated marketing and marketing strategy.
Strong expertise in brand positioning, awareness, audience development and consumer engagement.
Experience managing 360-degree campaigns across print, digital, social media, video, PR and events.
Knowledge of luxury, fashion, beauty, lifestyle, entertainment or premium media markets.
Expertise in digital marketing, social media strategy, influencer marketing and creator partnerships.
Experience in brand partnerships, sponsorships, co-marketing and experiential marketing.
Understanding of audience acquisition, subscription marketing, retention and readership growth.
Strong capabilities in campaign planning, budget management, media planning and agency/vendor management.
Proficiency in campaign analytics, audience insights, KPI tracking and performance optimisation.
Excellent communication, leadership, stakeholder management and commercial acumen.
