Job Summary:
- Lead channel sales, distribution, and market development for building materials / consumer electricals through distributors, dealers, and sub‑dealers in assigned territories.
- Drive brand visibility, new product launches, and secondary sales while ensuring healthy ROI on trade spends and timely revenue collections.
- Manage and coach a front‑line sales team, ensuring consistent achievement of volume, value, and profitability targets across rural and urban markets.
Job Description:
- Build, expand, and nurture the distributor / dealer / sub‑dealer network, ensuring product availability, range selling, and timely supplies.
- Plan and execute market expansion strategies: identify new territories, map business potential, and open new distributors and retail outlets.
- Lead launches of new products and product lines, from seeding and placement to trade schemes, visibility, and performance tracking.
- Design and roll out sales & marketing plans, including trade schemes, promotions, dealer meets, and participation in industry exhibitions.
- Own secondary sales generation by working closely with sub‑dealers and retailers, monitoring beat plans and market coverage.
- Handle key customer relationships, address dealer claims and complaints, and ensure quick resolution of service or quality issues.
- Review sales performance through MIS, SFA / Trinetra and other digital tools; track targets, collections, and channel health parameters.
- Coordinate with Regional Sales Head and internal teams for forecasting, inventory planning, pricing, schemes, and branch operations.
Profile Description:
- 10+ years of channel sales experience in Building Materials, Construction, Hardware, or Consumer Electricals, with strong exposure to distributors and dealers.
- Proven success in market expansion, new product launches, trade marketing, and driving secondary sales in both urban and rural markets.
- Hands‑on experience in managing a team of on‑roll sales officers and off‑roll resources; strong in field coaching, training, and performance management.
- Comfortable working with SFA / CRM / DMS or similar digital sales tools; uses data and MIS to take decisions on coverage, schemes, and productivity.
- Solid financial acumen: understands channel margins, pricing, schemes, ROI on trade programs, and follows up on collections and overdue control.
- Strong communication, negotiation, and relationship‑building skills with distributors, dealers, and internal stakeholders; prefers candidates ready to relocate or travel within the assigned region.
About Company:
Our client is a well-established leader in the bath space innovation sector, known for their high-quality polymer-based bathroom fittings and accessories. With a strong footprint across India and select global markets, they have built a legacy of over two decades in delivering reliable, design-forward, and sustainable solutions for homes, institutions, and infrastructure projects.
Backed by world-class manufacturing facilities and a wide distribution network, the organization is on an exciting path of digital transformation and expansion.
This is a great opportunity to join a values-driven company that combines operational excellence with a strong commitment to innovation and customer satisfaction.
