Job Summary
Responsible for executing and managing end-to-end digital marketing initiatives across social media, website, SEO/SEM, and email/WhatsApp campaigns. The role includes content planning, digital ad execution, lead generation, and performance analysis. It also involves coordinating with external agencies for PR, programmatic ads, and BTL marketing support to enhance brand visibility and engagement. Proficiency in tools like Google Analytics, WordPress, Microsoft Dynamics, and Shopify is required.
Job Description
Social Media Management
- Develop and manage content calendars for platforms including Facebook, Twitter, LinkedIn, Instagram, and YouTube.
- Monitor and analyze performance metrics to improve engagement and follower growth.
Digital Marketing Campaigns
- Plan and execute digital ad campaigns across social media, e-commerce platforms, and Google Ads.
- Collaborate with agencies to implement programmatic advertising and track ROI on spends.
Website Management
- Maintain and enhance the Watertec website, benchmarking against competitors.
- Leverage tools like WordPress, Shopify, and Google Analytics for improved user experience and organic traffic.
Lead Generation
- Implement chatbot solutions and enhance website UI/UX for better lead conversion.
- Track and optimize web-to-lead processes for quality lead generation.
SEO & SEM
- Develop and implement strategies for higher search visibility through on-page and off-page optimization.
- Analyze and improve keyword rankings using tools like Keyword Planner.
Email & WhatsApp Marketing
- Design and execute email campaigns using Microsoft Dynamics, ensuring timely follow-ups.
- Set up and manage WhatsApp Business accounts for effective communication and lead nurturing.
BTL Marketing Support
- Coordinate with vendors for dealer boards, POP materials, on-ground activations, and gifting initiatives to enhance brand presence.
PR
- Onboard PR agency or wire services
- Handle PR for company & leadership team
Profile Summary
- 4-5 years of experience in Digital marketing. Having agency experience is preferred
- Proficiency in digital marketing tools like Google Ads, Google Analytics, DV 360, and programmatic platforms.
- Expertise in social media content creation and analytics tools.
- Experience in website development using WordPress, Shopify, or similar platforms.
- Strong understanding of SEO, SEM, and lead tracking mechanisms.
- Certification in digital marketing or relevant fields is a plus.
- Excellent written and verbal communication skills.
About Company
Our client is a well-established leader in the bath space innovation sector, known for their high-quality polymer-based bathroom fittings and accessories. With a strong footprint across India and select global markets, they have built a legacy of over two decades in delivering reliable, design-forward, and sustainable solutions for homes, institutions, and infrastructure projects.
Backed by world-class manufacturing facilities and a wide distribution network, the organization is on an exciting path of digital transformation and expansion.
This is a great opportunity to join a values-driven company that combines operational excellence with a strong commitment to innovation and customer satisfaction.
